BBQ cafe
Content, design and promotion strategy for cafes in times of covid- Client
- BBQ cafes
- Industry
- Restaurants, deliveries, cafes
- Services
- Strategy, videos, photos, design and printing of menu, flyers, banners, SMM, organising a delivery via instagram
message
Barbecue is not just food, it's a lifestyle.
Main goal: creating content for publication on social networks, updating the menu, creating posters, flyers, stickers and outdoor advertising.
About
In 2020, during covid times, at the end of spring, we were approached by the owner of a barbecue cafe who wanted to continue running his business and start doing food delivery as well.
We found the audience of the cafe. That this is the middle class, lovers of fried meat and grills. And we decided that the best way to attract potential customers to the business was to show them beautiful pictures of food.
We made a video advertisement, photographed all the dishes that the cafe sells. And also we made a new stylish design that they could use for brand recognition. We also helped set up and organize delivery via Instagram.
Result
Despite the difficult times of covid, thanks to delivery and new interesting content, the BBQ cafe was able to attract new customers to its establishment, even some of them became regular customers.