“M.O.L.C.H.U.”
Creating a lifestyle video to engage a new audience for a tattoo studio.- Client
- Olya Mayer & M.O.L.C.H.U. Tattoo Studio
- Industry
- Tattoo Art
- Services
- Video Production, Motion Design, Art Direction
message
The primary goal was to attract an audience by showcasing the daily lives of the tattoo studio's masters, portraying them as stylish, young, passionate about creativity, and appealing to a similar type of clientele.
About
The video centers around Olya Mayer, the studio owner, highlighting her love for tattoo art, passion for creating graffiti, and her feminine and sociable side during girls’ brunches and parties.
Process
Three key scenes from Olya’s life were chosen for the video:
- Working with a client on a tattoo
- The creative process of collaborating with another master in creating graffiti
- Olya’s meeting in a nice cafe with two friends for whom she had previously done tattoos
These scenes were filmed on different days, totaling four shooting days.
Post-production involved meticulous editing, color correction, the creation of graphic elements and animation, and sound design.
Result
The video, utilized in targeted advertising on Facebook and Instagram to attract new clients, was also published on Olya's personal page—serving as both a personal account and a platform for engaging with tattoo clients. The strategic use of the video contributed to increased visibility and resonance within the target audience.