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Political Party

Creation of a promotional video for a political party vying for seats in the city's youth council.
  • Client
  • Political Party
  • Industry
  • Youth political party
  • Services
  • Video production, advertising, video marketing

message

Let's help the creative youth of Odessa develop!
The primary goal was to enhance the party's recognition among the creative youth of the city, aligning with the political party's orientation.
About

In the autumn of 2020, Elizaveta, a representative of a political party, approached us with a request for a video to support their election campaign.

The party’s mission was to secure more funding for young individuals with diverse interests, ranging from arts to sports. Additionally, they aimed to establish new centers for creative and sports youth in the city.

To resonate with the target audience, each party member showcased their unique hobbies, which included art, sports, and more. The campaign sought to portray the party members as both businesslike and passionate about their work.

The main artistic technique employed was impersonation through video editing, featuring members such as a gymnast, a football player, an artist, an actress, and a singer, each embodying the role of a young politician.

The comprehensive shoot, spanning 5 hours, involved meticulous planning, including storyboarding, location selection, and outfit coordination.

Post-production included editing, color correction, adding graphic elements, voice recording, and sound design.

 

Result
The video was broadcasted on local TV channels and utilized for advertising on Instagram and YouTube. While the political party did not emerge victorious, the campaign succeeded in its primary goal of attracting creative individuals and private investors interested in supporting specific activities. The increased engagement from the city's creative community marked a significant achievement for the party's outreach efforts.
Next Project “M.O.L.C.H.U.”